• People. Strategy. Partnership.

New insights for new growth: What it takes to understand your customers today

528923038
Five research approaches that are best suited for generating the kinds of insights that lead to new growth opportunities

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

Getting to a level of understanding about what customers really want requires the ability to understand what motivates consumers, as well as how they shop and make decisions. Based on work with leading companies and innovative insights vendors, as well as proprietary research, McKinsey has identified five research approaches that are best suited for generating the kinds of insights that lead to new growth opportunities.

Read the full article including the 5 research approaches here.

Leave a Reply

Your email address will not be published. Required fields are marked *