• People. Strategy. Partnership.

From Product Focus to Customer-Centric

Grow by focusing on the customer and less on the product

|| 9 minute read ||

An article with very strong alignment to issues facing Aged, Community and Disability service providers. An interview with Ian Andrews of  the Commonwealth Bank of Australia. How their successful battle for service leadership in Australia’s financial-services sector has promoted a new approach to help the organisation evolve more quickly, starting with the front-line.  Moving away from a product and channel focus to a customer-centric agenda has changed the way they manage change.

Read the full interview here.

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