• People. Strategy. Partnership.

Seeing the World as Customers Do

|| 12 minute read ||

To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey. This article discusses in-depth the issues with touchpoints and how to move away from focusing on separate customer touchpoints into looking at the the full customer experience.

Read the full article here.

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